David McMahon Talks Marketing Technology
The Cold Hard TRUTH About Digital Marketing Revealed!

The Cold Hard TRUTH About Digital Marketing Revealed!

March 22, 2019

Many companies focus on digital channels because it allows them to reach their ideal target audience where they're already spending most of their time.

I will reveal the truth of the costs and problems with digital marketing. Plus give you the tips to avoid these mistakes.

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Best Website SEO Tips for Beginners

Best Website SEO Tips for Beginners

March 15, 2019

When was the last time you didn’t start a shopping trip with a Google search?

If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone. Read the rest of this entry »

How to Maximise Your Exposure With LinkedIn Hashtags | Linkedin Marketing

How to Maximise Your Exposure With LinkedIn Hashtags | Linkedin Marketing

March 10, 2019

How to maximize your exposure with LinkedIn hashtags? This is a big one for people to understand that hashtags are quite a techie thing. How we can use that to be part of the conversation on LinkedIn? Read the rest of this entry »

3 Brain Triggers Copywriters Use to Drive Sales

3 Brain Triggers Copywriters Use to Drive Sales

March 8, 2019

Words have power and the words trigger emotions and it's the emotions that sells your products or services. When we talk about brain triggers what I want to understand is it's that through our words the certain words that we use and the framing creates the actions and with that we end up having this amazing connection and recalls from past memories our emotions. And if we're feeling happy we're happy and we start to generate an environment around us that's different and we're more willing to spend money and buy your products or services. A word can trigger an emotion. There are many emotions and there are many psychological triggers that we can use on the population.

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Developing a Local SEO Strategy | Local SEO Search Ranking

Developing a Local SEO Strategy | Local SEO Search Ranking

March 7, 2019

Developing a local SEO strategy for you. What would be your ultimate marketing goal?

If I was to say to you that you could be found or be seen first by 2000, 20000, 40000 new potential customers. Is that going to get you excited? Is that something that is going to be worth: «Yes David. That is of interest». Well that's what we do. That's what local SEO’s doing. When we put a pin down as to where your business is and you go to 10 kilometers put - that's your local audience. And that is what local SEO about. It is being seen by that group of people both online through Google and or offline. When we start to look at that, you need to first be seen and more importantly we want you to be remembered.

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20 Email Subject Lines We Actually Clicked

20 Email Subject Lines We Actually Clicked

March 4, 2019

Top email subject lines that get opened. And why is this so important? I often get asked that and it comes down to the question "Is email marketing still a thing"? We have at the moment 288 email messages being sent across the globe every day. That works out to be around about over 3000 per second. There is still a large group of people who prefer to receive their communications by email. And there's a reason for that is convenience. It's convenient in the sense that I'm allowed to a couple of times a day sit down in front of my computer and I can go through the communication messages and I can action them accordingly. Read the rest of this entry »

How To Voice Search Is Impacting Sales Revenue in 2019

How To Voice Search Is Impacting Sales Revenue in 2019

March 3, 2019

Slides are available on Youtube here How https://youtu.be/c9trim-7QgM

How is voice search affecting sales revenue in 2019? We've all seen and I know that you have used voice search. Voice search is just quite simply when you speak into your telephone and you say «Hey Google» or «Hey Siri, find me a restaurant» - that's a voice search and it has had massive implications in both SEO and how we do business. Read the rest of this entry »

How To Use Co Marketing For Hosting Events and Ebook

How To Use Co Marketing For Hosting Events and Ebook

March 3, 2019

How to use marketing for hosting of events and ebooks? Co-Marketing is two companies or more coming together to share resources and to share the rewards of that job promotion when it comes to events and e-books. Those events cost money. You've got to put some money down the hard then you pay for food whatever it be. And e-books while they're not necessarily cost dollars they do require time to write something of value. And when you start to have an increase in price you also have a requirement to have a high level of trust.

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How To Use Co Marketing Opportunities For Email Marketing

How To Use Co Marketing Opportunities For Email Marketing

March 2, 2019

Email marketing. How can we use this ship, partnership concept with others who we might share a similar audience? And that's what co marketing is all about. Today we're looking at how you can take your existing content or your promotions and share it with a wider audience through the power of email marketing.

Co-Marketing is when two businesses come together with a similar audience to do a promotion together so that they can share the results. When you're sitting down to talk to somebody about doing some sort of Co-Marketing together there's a fundamental question that's going on in the person's mind and that is: «Can I trust you»?

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