David McMahon Talks Marketing Technology

How to Use Other People’s Content To Get More Customers

August 17, 2019

For the uninitiated, content curation (using other people's content) is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels.

The need for people to share great content has never been more urgent.

A successful content sharing is no different than a successful wedding DJ. If your selections are ad hoc, safe, and uninteresting, you don't really know your audience. People can only hear old songs so many times before the floor clears.

But if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people content that they want.

I’ve put together a checklist to help lift find and promote other people’s content to keep you rocking in front of your target audience.


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